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Bookshelf

We're always looking to recommend good books to our members and associates!

Here is a list of the top 13 business books:

 

Self-improvement

 

1. How to Win Friends & Influence People

 

by Dale Carnegie

Carnegie's classic book was first published in 1936 and remains a best-seller today . The crux is Carnegie's idea that "the person who has technical knowledge plus the ability to express ideas, to assume leadership, and to arouse enthusiasm among people -- that person is headed for higher earning power." Buffett took a course on the book when he was 20 and said the experience "changed my life."

 

2. Choose Yourself!

 

by James Altucher

In this book, Altucher demonstrates that it's up to you, and easier than ever, to take charge of your life and create both inward and outward success. He offers lessons learned through accounts of the trials, tribulations, and heartbreaks of his own life.

 

Leadership and Management

 

1. The Effective Executive - by Peter F. Drucker

This is the classic management book by business guru Drucker. For Drucker, executives' key job is to "get the right things done." He identifies five essential practices to business effectiveness for executives: "managing time, choosing what to contribute, knowing where and how to mobilize strength, setting the right priorities, and effective decision-making." A favorite of Amazon CEO Jeff Bezos, this book offers many valuable lessons.

 

2.Turn This Ship Around! - by L. David Marquet

 

Marquet was a submarine captain who turned around the USS Santa Fe from the worst submarine in the U.S. Navy to the best. The book teaches timeless principles of empowering leadership. Fortune Magazine called the book the "best how-to manual anywhere for managers on delegating, training, and driving flawless execution."

 

Strategy

 

1. The Innovator's Dilemma - by Clayton M. Christensen

The book teaches the theory of disruptive innovation and why great companies fail when they ignore disruptive products in their competitive space. A favorite of Bezos, Steve Jobs, and countless other great CEOs, the book challenges conventional wisdom on what businesses should be focused on and when they should deviate from business as normal.

 

2. Competition Demystified - by Bruce Greenwald and Judd Kahn

 

Written by the current head of the Columbia Business School's Value Investing program, Bruce Greenwald, this book presents a way to analyze the competitive structure of any industry, and pairs it with the idea of moats, market niches, and competitive advantage.

 

3. Strategy and the Fat Smoker; Doing What's Obvious But Not Easy - By David Maister

 

We often (or even usually) know what we should be doing in both personal and professional life. We also know why we should be doing it and (often) how to do it. Figuring all that out is not too difficult. What is very hard is actually doing what you know to be good for you in the long-run, in spite of short-run temptations. The same is true for organizations. What is noteworthy is how similar (if not identical) most firms' strategies really are: provide outstanding client service, act like team players, provide a good place to work, invest in your future. No sensible firm (or person) would enunciate a strategy that advocated anything else. However, just because something is obvious does not make it easy. Real strategy lies not in figuring out what to do, but in devising ways to ensure that, compared to others, we actually do more of what everybody knows they should do. This simple insight, if accepted, has profound implications for

  1. How organizations should think about strategy
  2. How they should think about clients, marketing and selling and
  3. How they should think about management.

In 18 chapters, Maister explores the fat smoker syndrome and how individuals, managers and organizations can overcome the temptations of the short-term and actually do what they already know is good for them.

 

 

Marketing

 

1. Influence - by Robert B. Cialdini

This book could also be titled defense against the dark arts of marketing and persuasion. It explains the psychology of marketing and persuasion, which you can learn for using yourself or for defending yourself against it. In the early 1990s, Charlie Munger gave a series of talks on the psychology of human misjudgment (which have been combined and condensed in his book, Poor Charlie's Almanack ) in which he heaped praise on the book for filling gaps in his knowledge. This is the book that I give most often as a present and is my top recommendation on this list.

 

2. Purple Cow - by Seth Godin

The book that made the word "remarkable" clear to me (worth remarking on). This book delves into the importance of differentiation and of creating things that other people find worth pointing out. I would also highly recommend Seth Godin's blog where he has published once a day for 12 years now.

 

Entrepreneurship

 

1. The Hard Thing About Hard Things - by Ben Horowitz

Written by a successful entrepreneur and venture capitalist, this book doesn't sugarcoat how hard it is to run your own business. Filled with practical wisdom from Horowitz's business experiences, including the near failure of his own company, this is a worthwhile read for aspiring entrepreneurs and managers alike.

 

2. Zero to One - by Peter Thiel and Blake Masters

This book came out of the notes Masters took when Thiel (founder of PayPal, Palantir, Thiel Fellows and Clarium Capital, and lead investor in Facebook) taught a Stanford University class on start-ups. The book title comes from the idea that "Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1." You can read the book, or go straight to the notes if you are curious.

 

General Business

 

1.Business Model Generation - by Alexander Osterwalder and Yves Pigneur

 

The book on rethinking how businesses work. This book provides a new framework for thinking about how businesses create and capture value through an intense look at how customers, distribution channels, partners, revenue streams, costs, and a business's core value proposition all interconnect.

 

2.The Essays of Warren Buffett - by Warren Buffett and Lawrence A. Cunningham

 

Buffett has long been praised for his concise writing and easy-to-understand metaphors of complex business concepts. This book compiles and condenses the best of Buffett's letters to investors and other writings into a single book organized thematically. Everyone can learn from this book, but I would still highly recommend investors read Buffett's collected letters to shareholders in full; they can be found on the Berkshire Hathaway website.

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